Looking back, what heralded this year’s summer was the image of actor Dingdong Dantes in briefs on billboards sprouting across Metro Manila. It got people talking and announced the impending heat. The biggest and best was a humongous horizontal display at the foot of North Luzon Expressway.
I’m convinced a calculation of the billboards' surface area would reveal it was designed to contain as much flesh as possible, with the model practically spilling over the edges. The effect is like an invasion of a giant. I’m not too keen on the photography itself, and the modeling seems freakish; but you have to admit: It makes you look, duck for cover, or kneel in worship. If only all eyesores were as bold.