Every year, Chalk, a lifestyle magazine aimed at the female college set, releases a college basketball issue -- or, more accurately, a UAAP/NCAA basketball issue, featuring the two most anticipated, corporate-sponsored, and revenue-earning leagues in the country. It's always a double flip cover issue. On one side, the UAAP. Turn it around and upside down, and it's the NCAA. The special is never really about the sport, but about the boys of the league. I await this issue every year.
And every year I'm disappointed. But I don't stop buying. The boys handpicked by the editors and staff aren't always the hottest, but that's a matter of taste and sharp scouting. Some of my favorite players have never been immortalized in these pages. However the most popular college crushes are usually in there, and there are always really cute ones. The issue stopped being wonderful in 2005, but the high point was the 2004 issue. It had more features on the boys with brief confessionals that make me think about sex and larger photos, including sweaty team pics, that make me think about sex. It contained basketball statistics and some sports analysis. Gone are those good stuff. The actual hoops-related content got leaner, in favor of more usual girly "kikay" features. What the mag retained through the years are the fashion spreads where the lads are dolled up in non-revealing, cumbersome clothing. In short, Chalk's idea of sexy is so Hello Kitty, you'd think they're doing this for the girls. Wait, they are. I'll keep buying this issue every year hoping they come to their senses.